Amazon is constantly achieving results through their effective marketing and promotional strategies. Their marketing strategy was designed to fortify Amazon’s reputation, its brand name. They come up with advertisement of sales and discounts to increase the volume of traffic through Amazon.com website, and they learned how to retain customers, building customer loyalty. They encourage repeated purchases from customers successfully through comments from other consumers. Consumers use the comment board to give reviews and ratings of each products that they purchases through Amazon, and the review and ratings help potential consumers make purchasing decisions.
Amazon.com is by far one of the most successful e-commerce retailer in U.S. The company uses technology to carry out customized programs and services for each potential buyer. Its inventory, which carries a great selection of products from A to Z, gives consumers a sense of flexible merchandising. Amazon.com takes advantage of social medias, business development and promotional methods to attain the best results. Amazon.com also uses online advertising, radio and television media to promote their business.
Amazon.com is really taking on a whole new level of e-marketing with the Kindle and now the Kindle Fire. They are trying to get out in front of selling digital content -- books, music, movies -- that is not Apple-based. And to do it, they are basically giving away the players.
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