WeWork, Inc.
A staffing agency specializing in recruiting professionals in areas such as administration, accounting, management, marketing and human resource.
I am currently pursuing a degree in human resource management, and fifteen years from now, I hope to start my own staffing agency with several professional recruiters working under me.
I would consider the brokerage model as the business model of my staffing agency. I bring employers and job seekers together and facilitate a contract. Although the service is an absolute free cost to each job seeker, the employers will be charged an undisclosed fee for direct hires. As for temporary hires, employers will be charged a percentage of each pay hour of employees.
E-commerce marketing will definitely be an important tool to facilitate the operation of my staffing agency. I would have to create an efficient website for both employers and job seekers to register an account. In addition, job listings can also be found online and as well as resume submission.
OK. This can work. But we need to discuss a couple of important things. This is an e-commerce class and your marketing plan needs to be based on a clear e-commerce component. So let's make sure the clear e-commerce component here is the hiring company paying for space on your web site. That's a start. But then you are going to have a much bigger challenge to make this work. This is a pretty crowded space. Monster, Dice, etc., are leading the way, with crawlers like Indeed picking up everyone's content. Also, every major recruiter has their own web site. So what makes yours different? Remember, the best use of the Internet is for a widely dispersed audience who share the narrowest possible common interest. How can you leverage that schema? How much can you specialize in order to use the Internet to make this idea work?
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